Receiving several billions of dollars in aid from the world’s preeminent military superpower is apparently not enough. In addition to F-35 bombers, the Israel Defense Forces also need teens with lactose intolerance to run interference for their online reputation. Their posts follow a basic script: any sentiment against zionism not qualified with thirty or so proactive apologies to the Jewish people is antisemitic. And it’s not just Israel. All over the world, strife and conflict are reduced to linguistic squabbles, with sides racing to brand their enemies unpretty things like “racist” and “bigot,” all to win the hearts and minds of out-of-the-loop social media users.